| Hannaford Supermarkets have announced the 2015 launch of Hannaford Helps Fight Hunger, a charitable campaign focused on helping feed individuals who do not have access to enough nutritious food.
Hannaford Helps Fight Hunger is a partnership between the supermarket and its customers in Maine, New Hampshire, Vermont, Massachusetts and New York to provide food and monetary donations to local pantries and regional food banks. Donations benefit the one in seven Americans or 48 million people who are “food insecure,” without consistent access to the nutritious food they need.
Hannaford Helps Fight Hunger in three parts: Boxes: Customers purchase a box of food staples for $10, and choose whether to have the box delivered to the local pantry or to donate it personally. With every box purchased, customers receive a coupon book containing $22 in coupons; Register Donation: From Monday, November 30th to Wednesday, December 30th customers may donate money to their state food bank, in $5 increments, right at the register. Donors will receive a coupon book containing $22 in coupons; Buy One, Give One: For four weeks, starting Sunday, November 22nd, customers can trigger Hannaford donations to food banks by purchasing a particular product on specific days. For each item purchased, Hannaford will donate an identical product to the state or regional food bank. Each Hannaford store determines what local food pantries to support. Stores compete with one another to encourage donations, and those supermarkets with the highest level of giving receive additional cash donations from Hannaford to be contributed locally.
“This program makes it convenient for Hannaford customers to support neighbors who are struggling,” said Eric Blom, company spokesman. “At a time when the need continues to grow, Hannaford Helps Fight Hunger allows people to make donations right at the supermarket and purchase food items that trigger matching donations by Hannaford.”
Since 2008, Hannaford Helps Fight Hunger has contributed a total of more than $6.5 million in food, customer cash gifts and Hannaford cash donations to local food pantries and food banks. Hannaford Supermarkets, based in Scarborough, Maine, operates 188 stores in the Northe ast. Additional information on Hannaford Helps Fight Hunger can be found at www.hannaford.com.